Customer
satisfaction is seen as the backbone of any business all because of the obvious
reasons. If you treat them well they become loyal to the brand and come back in
their hundreds.
Many large
corporations in the UK and America moved their call centre to Asia most especially
India. Its relatively cheaper for them in terms of remunerations for call
agents and not to forget that better infrastructure and well plan business processes are put in place in this countries.
Many large corporations also want to enhance their market share in the Asian
pacific countries.
In the past few
years, India has been call-centre capital of the world with many companies
taking their call centre arm to the country which was particularly based on
cost reduction strategy by these firms. Last year, Philippine took the leadership
position as call centre hub in the world with estimated 400,000 call centre
agents compared to 300,000 in India. Philippine took the position not only
because it was becoming difficult for some Americans or British to understand the
Indian accent but also of the close affinity of Filipinos to America (they have
decent American accent).
Though India may
have lost some of these business to its neighbours, the outsourcing of this
centres to India has created lots of entrepreneurs in India in the area
business process , creating customer focus IT Solutions, businesses that focuses
on better pronunciation of English words and also export some of the lesson learnt
to other Asia countries to mention a few.
AFRICA:
Lots of African
countries speak good and clear English not only that UK colonize many of them
its however surprising why none of this corporation never look at Africa as a place
to outsource some of these call centres. France also colonize lots of countries
in Africa and those guys speak good french. Why many of these large firms never
look at Africa at all for any of these business is however shocking.
Countries in Africa
have the manpower , knowledge and the skill to excel in this small arm (call centre) of a large corporation.
This countries and firms always see Africa only has a continent that lives in
abject poverty and all they think they need do is just to send financial aids and give lectures on political
process and corruption not for business.
Bringing business
to Africa not financial aids will emancipate the people and also create
entrepreneurs and eventually reduce their so called financial aids.
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