Wednesday 24 October 2012

Africa And The Growth Of Call Centre Outsourcing Business In Asia



Customer satisfaction is seen as the backbone of any business all because of the obvious reasons. If you treat them well they become loyal to the brand and come back in their hundreds.

Many large corporations in the UK and America moved their call centre to Asia most especially India. Its relatively cheaper for them in terms of remunerations for call agents and not to forget that better infrastructure and well plan business  processes are put in place in this countries. Many large corporations also want to enhance their market share in the Asian pacific countries.

In the past few years, India has been call-centre capital of the world with many companies taking their call centre arm to the country which was particularly based on cost reduction strategy by these firms. Last year, Philippine took the leadership position as call centre hub in the world with estimated 400,000 call centre agents compared to 300,000 in India. Philippine took the position not only because it was becoming difficult for some Americans or British to understand the Indian accent but also of the close affinity of Filipinos to America (they have decent American accent).

Though India may have lost some of these business to its neighbours, the outsourcing of this centres to India has created lots of entrepreneurs in India in the area business process , creating customer focus IT Solutions, businesses that focuses on better pronunciation of English words and also export some of the lesson learnt to other Asia countries to mention a few.

AFRICA:
Lots of African countries speak good and clear English not only that UK colonize many of them its however surprising why none of this corporation never look at Africa as a place to outsource some of these call centres. France also colonize lots of countries in Africa and those guys speak good french. Why many of these large firms never look at Africa at all for any of these business is however shocking.

Countries in Africa have the manpower , knowledge and the skill to excel in this small arm (call centre) of a large corporation. This countries and firms always see Africa only has a continent that lives in abject poverty and all they think they need do is  just to send  financial aids and give lectures on political process and corruption not for business.

Bringing business to Africa not financial aids will emancipate the people and also create entrepreneurs and eventually reduce their so called financial aids. 

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